I recently led a highly successful digital marketing campaign for the My Dua mobile application, resulting in over 100,000+ downloads and maintaining an impressive 4.4-star rating based on 2.75K reviews on Google Play.
This project was a demonstration of powerful SEO and ASO (App Store Optimization) strategies to drive growth, engagement, and visibility in a competitive market.
Key Achievements:
Reached 100K+ downloads through a targeted SEO and ASO campaign.
Maintained a strong 4.4-star rating based on user feedback, reflecting a positive user experience.
Focused on optimizing for a global audience while maintaining a high-quality rating for a family-friendly, 3+ rated app.
Strategies Implemented:
Keyword-Rich App Store Optimization: Conducted thorough keyword research to optimize the app title, description, and metadata for maximum visibility and discoverability on Google Play.
Content Localization: Ensured localized content and descriptions to make the app appealing to diverse user groups across regions.
User Engagement and Review Strategy: Created prompts for users to leave positive reviews and engaged with users through timely updates and responses to feedback.
Social Media & Content Marketing: Leveraged social media campaigns to create awareness and drive organic downloads from different platforms.
Paid Acquisition: Ran targeted ad campaigns on platforms like Google Ads and Facebook to accelerate download rates, especially in the early stages of the campaign.
Regular Updates & Feature Enhancements: Incorporated user feedback to deliver consistent updates that enhanced the user experience, helping maintain the app’s high rating.
This project demonstrates my ability to develop and execute successful SEO/ASO strategies, resulting in tangible growth and user satisfaction. Looking forward to bringing similar results to new opportunities! 🔥📈
Category : My DUA App